Superable is a rehabilitation program for amputees using a specific bionic arm. The program uses music to help individuals feel whole again—physically, emotionally, and socially. The goal is to overcome adversity, to be no longer disabled, but super abled. The bionic arm was created by researchers at the Georgia Institute of Technology and uses an ultrasound sensor and deep learning algorithms designed for finger-by-finger operation. It provides fine motor hand gestures that are necessary for playing instruments.
I had the opportunity to intern at the WITH/agency, a brand identity and strategy agency, in Atlanta during summer 2018. I had leading roles in a wide range of internal projects and client work resulting in a broad and exciting experience.
The Artist of the Beautiful by Nathaniel Hawthorne is a short story about an artist’s struggle to create something beautiful that imitates nature and has spiritual significance. This book design relates to the artist, Owen’s, struggle of functionality versus art and beauty. The book’s simple and straight forward layout is purely functional, but at the end prompts the reader to transform the pages of the book into something beautiful, displaying a set of origami instructions. The reader then tears the perforated pages out and folds them into origami butterflies, creating beauty but leaving the book no longer functional.
This book cover design brings fresh energy to the well-known story of Jack and Jill by taking the story to Peru. The exaggerated hills let the child’s imagination lead the character around the page and bright engaging colors are taken from traditional Peruvian clothing. The character silhouettes have enough definition to be intriguing and grab attention to open the book and reveal the story.
*featured in 2018 Student Show juried by Gail Anderson
Fortissimo is a music festival bringing classical music into a modern and active setting. The brand is lively and electric but still maintains a classical feel. The system consists of a pocket folder, business card, letterhead, envelope, and lineup filled with bright and bold imagery.
*featured in 2018 Student Show juried by Gail Anderson
& Tonic is a tonic water that is sophisticated while also being warm and inviting. The system includes a full size 25 oz. bottle, smaller bottles in assorted flavors, and a carrying case. The brand is inspired by Indian design with organic forms as well as hand drawn logo type and imagery to reflect tonic’s origin in India.
*featured in 2018 Student Show juried by Gail Anderson
The Amur leopard is a critically endangered species and through this campaign, awareness can be brought to the cause and their populations will continue to rise. The poster and brochure and both black ink on colored paper so that they can be produced quickly and cheaply in order to reach more people. The poster delivers a short and bold message with hand-drawn imagery for a personal human connection. The brochure also offers hand-drawn elements while providing the reader with information on the species as well as how to contribute to the cause.
Greendale is a book by Neil Young that tells the story of the people in a small town through song lyrics and illustrations. The cover imagery captures the personality of the town with a film photograph of an old house, transferred onto textured paper and overlaid with an American flag illustration from the book.
*featured in The Circle Magazine fall 2017
campus arts and literature magazine
Sprout is an app designed for plant owners to plan and schedule their plant care ranging from farmers to new house plant owners. The clean and functional interface and experience design is practical for everyone no matter their knowledge and experience with plants. A user can search, organize, and schedule plants with customizable calendars and notifications.
*project leader involving four team members
*featured in 2018 Student Show juried by Gail Anderson
app walkthrough
The Atlanta Marta re-brand emphasizes forward movement and innovation with a modern look while still staying familiar with the old brand by maintaining the blue, yellow, and orange stripes. The brand system is flexible to apply to outdoor, print, and web advertising through use of imagery and color. The horizontal stripes of color tie the brand together while implying speed and heroism.
This poster is to explain at least three different meanings of a randomly assigned word, grade. The three different forms are: calculated slope grade, a grade given to an assignment, and a quality grade given to meat. I created the packaging, set the composition, and photographed it to reach the believable scenario that catches its viewers off guard and draws them in to further investigate. Symbolism, such as the red pen and U.S.D.A. sticker are other common associations with the word that direct the viewer's understanding.
This memory matching card game exercises kids' brain while they also become familiar with animals they can find in their Alabama backyard. Targeting children ages 6-10, the cards aim to be educational and draw upon National Geographic with a white background and specific species name.
Una Mattina is a selection of piano songs by modern composer Ludovico Einaudi. This book design has tabbed and numbered songs so that they are easy to flip to and easy to turn pages while playing. The minimal black and white design features photography from the interior of a piano to draw upon the elegance of classical piano, while staying modern with geometry and a pop of orange.
*self-directed study
The image is an interpretation of a particular piece of music, Mars, Bringer of War, in a 2-D form using only shape, form, line, and typographic forms, then used in a poster promoting a concert of the piece. The image begins with lines in a structured grid that mimic a march, which then swell up in a mighty crescendo to capture the dynamics of the piece. This movement leads the viewer to the title of the event and down through the information. The orange color is just barely visible against the black, but becomes lighter to enhance the crescendo, also relating to the color of Mars.
*featured in 2018 Student Show juried by Gail Anderson
This poster is for a philosophy conference based on the theme of beauty. The collage speaks on society's views and demands on beauty as well as relates beauty back to its most raw forms found in nature. While the poster is dynamic and somewhat bizarre, it still remains professional and academic through the use of typography.
